Branding for fictitious bike share company. Special attention was used to create not only the branding but giving the bikes a unique look. Pedl bikes were created to function as individual pay station and on bike navigation, which helps avoid traffic accidents by people using phones as navigators.
Left: Logotype description, as well as color swatches. Right: Pattern application and inspiration
Left: Bikes function as pay stations. The Stations are conveniently located in the middle of the bikes.
Right: Sketch model for the phone app.
Right: Sketch model for the phone app.
